The Reality Most Companies Face
Many orthopedic and medtech companies do not struggle because of their technology. They struggle because execution breaks down between strategy and the field.
Common Challenges Include
Common Challenges Include
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Revenue plateauing after early growth
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Sales teams misaligned with surgeon behavior
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Product launches that generate interest, but fail to convert to utilization
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Increasing commercial spend without proportional return
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Limited visibility into what actually drives adoption
These issue are common- but they are solvable with disciplined execution.
Proven Commercial Execution
Paros brings more than 100 years combined experience working with surgeons, sales teams, distributors, and ownership groups across orthopedic and medical device technology markets.
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Early Stage Market Entry
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Regional and National Product Launches
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Commercial Scaling
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Revenue Stabilization and Growth
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Exit Preparation
Who We Work With
Our ideal customers are typicallyexperiencing one or more of the following.
Have proven technology, but inconsistent or slowing adoption
Are experiencing flat or plateauing revenue
Want execution-focused support rather than abstract advice
Are preparing for the next phase of growth or exit
How Paros Works With Clients
1
Ongoing Consulting Engagements
Hands-on commercial guidance focused on surgeon adoption, sales execution, and revenue alignment.
2
Commercial Execution Projects
Defined scope initiatives including strategic launch planning, territory alignment, surgeon targeting, and sales force optimization.
3
Go -to -Market & Adoption Strategy
Support from early surgeon interest through consistent utilization and field execution.
4
Exit Oriented Commercial Positioning
Commercial strategies designed to strengthen operating room performance and support future transaction value through revenue growth acceleration..
An Operator Led Approach
In addition to consulting, our team maintains active engagement with surgeons and hospitals. This ensures our perspective remains grounded in current purchasing behavior, live launches, and real clinical decision making.
Recommendations are practical, not theoretical.
Strategies reflect what works today, not what worked years ago.
Execution is prioritized over presentation. Once we have our plan, we are in the field executing.
What Engagement Typically Looks Like
Initial Conversation
Confirming fit, alignment, and intent
A focused discussion to understand your objectives, current challenges, and whether there is a mutual alignment to work together.
Commercial Assessment
Identifying where execution is limiting growth
A practical evaluation of adoption, sales execution, and commercial structure to surface the highest leverage opportunities.
Defined Engagement
Clear scope, expectations, and accountability
A structured engagement with agreed upon priorities, cadence, and outcomes- aligned to measurable progress.
Execution and Refinement
Turning strategy into traction
Hands on implementation with ongoing evaluation, adjustment, and refined real world results.
